Highlights Google Analytics is Changing in July 2023 to Google Analytics 4 You will lose your historical data when the changeover happens Digital campaigns dependant on website data will need to be updated You can run both GA4 and UA side-by-side in advance of the change One of the most talked about topics (and … Continued
Consumer behaviour has been shifting further away from in-person shopping for years now, but once the option to shop in-store was removed entirely, the brands that had an online presence flourished. After all, who didn’t do some boredom shopping during lockdown? If you’re managing a store and want to get an online shopping experience up … Continued
The reason for this is quite simple: Google loves regularly published content, especially if it answers questions users are routinely asking. That is absolutely true, blogs are a great investment for some sites. It provides visibility on search engines and can really help drive your organic strategy, not to mention position your company as an … Continued
If you’re not careful, your SEO strategy can quickly become out-of-date and your site’s organic rank will begin to tank. If you’re still keyword stuffing (hint: don’t do that), it is time to revise your strategy for 2022. Here are some quick tips to help improve your rank in the coming year. Video SEO … Continued
We are waking up to see what has landed in our inbox while we were sleeping, and continuing to check an average of 20 times a day, our phones making the process almost instantaneous. With around 3.9 billion active email addresses in 2020, email marketing should be a key branch of your advertising strategy this year. … Continued