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7 Social Media Marketing Mistakes & Tips to Fix Them

Social media has the ability to become a profitable and integral part of your marketing engine. When done correctly, it can develop an authentic connection with your audience, increase your website conversion rate and act as a tool to build brand awareness. However, if it’s not approached correctly it can be ineffective, cumbersome  and even … Continued

Social Media in 2022

Social media is ever changing. It’s what makes it exciting or, for many people, overwhelming. With a new year comes a new wave of tools, updates and of course, new patterns of consumption. If social media is a part of your marketing engine, it’s important to understand where things are headed so that you can … Continued

5 Benefits of Working with an Agency for Social Media Management

If you happen to be one of the *rare* 3.48 billion social media users out there, you’re probably aware of its significant role in marketing for business. That said, social media marketing still often remains on the back burner in terms of creating marketing strategies and allocating budgets. This could be for several reasons, often … Continued