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Using Empathy to Connect With Your Customers

It’s the stuff movies are made about. A couple goes on a date, one person talks about themselves the whole time, and the other person fakes a call or climbs out the bathroom window and leaves. Why? Listening to someone only talking about themselves is boring. Daydreaming and tuning out is naturally going to happen … Continued

Step Up Your SWOT for Marketing Success

A SWOT Analysis is a straightforward (but effective) strategic planning technique that analyzes an organization’s strengths, weaknesses, opportunities, and threats. You might be having flashbacks to business school – but when done effectively, with the right people in the room, there is a reason it has been a part of successful business planning since the … Continued