- Brand Evolution
- Brand Book & Activation
- Social Media Strategy
- Website Design & Development
- Digital Advertising
- Promotional Drone Video
Country Hills Golf Course has everything we love about the game of golf. Home to two 18-hole championship golf courses, expertly landscaped greens and a post-game clubhouse to sit back and say "cheers" over great conversations with new friends. Golfers of all levels are welcomed to tee off, test their skills, lose a ball or two and build lasting relationships, both on and off the green at Country Hills Golf Course.
Country Hills Golf Course was not in the market for a complete re-brand, however, they were open to updating the look and feel of the brand to freshen up their marketing materials. Our team developed an updated brand guidelines book, including a tweaked colour palette that spoke to the natural landscapes and quality experience offered at Country Hills. They were also on a mission to strengthen their brand message and with a welcoming voice to both current and potential club members. The focus was to create and celebrate a culture that is built on community, one which works to strengthen bonds amongst friends and family alike.
Avid golfers want a challenge and a course that pushes them to seek out the highlights and hazards that can enhance their game. Home to 36-holes, it is undeniable that Country Hills is a spectacular course, but we wanted to share more than that. Our goal was to showcase what it really means to be a CHGC member. Our team wrote, produced and edited this video to highlight the idea that golf is more than just a game; it's about the special moments that happen on and off the greens, too.
Flipp was asked to develop a brand new website with a responsive design to reflect CHGC's evolved branding and to clearly showcase their offering and club culture. To optimize customer journeys we combined comprehensive and captivating information with engaging CTAs throughout the site, with the goal of encouraging membership and event inquiries.
Site photography was collected during the 2019 season and used to enhance the website. The visuals on the site are cohesive and consistent with the golf club's motives to establish a community-oriented golf club experience. Showcasing current members and employees alongside the spectacular course, we've created a library of stunning images suitable for all upcoming marketing and club initiatives.