OCTOBER17TH.COM
Promoting a cannabis company before legalisation was just the kind of challenge that we love. Government, Google, and media owners all have very strict guidelines around promoting cannabis and monitor and restrict ad copy and keyword selection with rigour.
We came up with the concept of "October 17th" as a digital ad campaign. This would allow us a platform for content to appear in searches that are contextual to the brand message. Our main goal was to get email sign ups so that we could email potential customers about Spiritleaf's store openings, news and updates before legalisation.