Sugarbud Overview

Because life's too short
for bad Weed.


SugarBud is bringing Western Canada's long tradition of hand-crafted, select batch cannabis to people who want easier days, more restful nights, and greater experiences. Flipp worked with SugarBud to position the brand among the leaders of cannabis culture and history, while standing confidently in a new market and inspiring excitement about the future.

Sugarbud's Core Values Defined To Find Sugarbud's Purpose

Smart Growth
Growing for the health of our customers, planet and company.
Entrepreneurship
The willingness to learn and the drive to succeed.
The Intersection
of Nature &
Technology
Evolving our growing methods to create the best product.
Cannabis
for Good
Promoting social change to shift the cannabis narrative.
Quality for
the People
We do what we do to make people's lives better.

Sugarbud's Mission

We grow hand-crafted, select batch cannabis to make people's days easier, nights more restful and experiences greater.

Sugarbud's Vision

To be pioneers in the industry, renowned for bringing superior quality to the legal market, innovative growing techniques and changing the cannabis narrative.

The Sugarbud Brand

Evolving
the Brand

A New Logo Identity

Inspired by the Alberta prairies and the graphic element of a sugarcube, SugarBud's logo is a bold nod to the company's roots as well as its future. We chose fonts and design elements that allude to a wealth of knowledge: the fonts hint at newsprint headlines and typewriters, while beautiful botanical illustrations suggest to both the science and art that goes into growing cannabis.

Alberta Prairies

Alberta Prairies

Sugar Cube

Sugar Cube

Sugarbud

Sugarbud

Sugarbud's Colour System

Colour Title:

Sugar Copper

#AA8066

Colour Title:

Black Ink

#171917

Colour Title:

Bud Green

#416152

Colour Title:

Ash Grey

#D3CEC3

Sugarbud's Design Principles

Minimal
and Refined

With clean edges and informative structures, SugarBud is uncomplicated in design. We only show what's necessary to tell the message, and dont hide behind frills.

Informative
and Honest

Inspired by the knowledge of a library and the atmosphere of a cafe, SugarBud strives to communicate in a tone that's informative and easy to understand. We strive to educate our customers, constantly teaching, and learning from our experiences.

Human and
Compassionate

We're focused on creating better lives and experiences for our customers, and we're passionate about what we provide to the world. We care about the people we're speaking to.

WEBSITE DESIGN

Designing for
Opportunities

Staying true to remaining transparent and honest, SugarBud’s website is structured to relay only the necessities to its’ consumers. The website was developed to be responsive across all media platforms, complete with real time updated stock tickers and news releases.

Bringing Sugarbud To Life


Hand-crafted

cannabis for a new era.

Be part of the brand that will define quality.
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