Sugarbud Overview
Because life's too short
for bad Weed.
SugarBud is bringing Western Canada's long tradition of hand-crafted, select batch cannabis to people who want easier days, more restful nights, and greater experiences. Flipp worked with SugarBud to position the brand among the leaders of cannabis culture and history, while standing confidently in a new market and inspiring excitement about the future.
Sugarbud's Core Values Defined To Find Sugarbud's Purpose
The Sugarbud Brand
Evolving
the Brand
A New Logo Identity
Inspired by the Alberta prairies and the graphic element of a sugarcube, SugarBud's logo is a bold nod to the company's roots as well as its future. We chose fonts and design elements that allude to a wealth of knowledge: the fonts hint at newsprint headlines and typewriters, while beautiful botanical illustrations suggest to both the science and art that goes into growing cannabis.
Alberta Prairies
Sugar Cube
Sugarbud
Sugarbud's Colour System
Colour Title:
Sugar Copper
#AA8066
Colour Title:
Black Ink
#171917
Colour Title:
Bud Green
#416152
Colour Title:
Ash Grey
#D3CEC3
Sugarbud's Design Principles
Minimal
and Refined
With clean edges and informative structures, SugarBud is uncomplicated in design. We only show what's necessary to tell the message, and dont hide behind frills.
Informative
and Honest
Inspired by the knowledge of a library and the atmosphere of a cafe, SugarBud strives to communicate in a tone that's informative and easy to understand. We strive to educate our customers, constantly teaching, and learning from our experiences.
Human and
Compassionate
We're focused on creating better lives and experiences for our customers, and we're passionate about what we provide to the world. We care about the people we're speaking to.


WEBSITE DESIGN
Designing for
Opportunities
Staying true to remaining transparent and honest, SugarBud’s website is structured to relay only the necessities to its’ consumers. The website was developed to be responsive across all media platforms, complete with real time updated stock tickers and news releases.

Bringing Sugarbud To Life
Hand-crafted
cannabis for a new era.

