Alpine Park

READ THE CASE STUDY

Nestled in Calgary's West End, Alpine Park represents an ambitious community development led by Dream. Anchored in the principles of new urbanism, Alpine Park is meticulously designed to prioritize people, bolster social connections, and foster neighborly interactions. With the Alpine Park brand firmly established and its visionary concept taking center stage, Dream sought Flipp's expertise in weaving captivating stories about this exceptional community. The collaboration aimed to breathe life into Alpine Park through a series of brand activations, including the creation of an industry-leading website experience.

Strategy

Vision Fest Planning Session

Creative

Messaging
Copywriting
Social media asset design
Advertising asset design
POS material design
Signage and wayfinding design
Welcome Centre design

Interactive

Website UI & UX
Website development

Media

Digital marketing strategy
Digital marketing management

Challenge

Telling the Alpine Park Story

Alpine Park, a dynamic community development, presented the challenge of creating marketing materials that could effectively convey the essence of life within this vibrant neighborhood. The task at hand was to craft a website that not only served as an information hub but also acted as a storytelling tool to communicate the vision and ethos of Alpine Park.

Solution

Crafting an Immersive People-First Website

With unwavering determination, our team set out to create an interactive and distinctive website experience that mirrored the uniqueness of Alpine Park. The website’s homepage design and development employed a blend of messaging and scroll-triggered animations to guide users through a day in the life of an Alpine Park resident. Each page allowed users to delve deeper into layers of content, providing them the freedom to engage at their preferred level.

This “people-first” philosophy extended to all brand activation materials, including advertisements, brochures, and a comprehensive signage and wayfinding program. Each element was thoughtfully designed to deliver a compelling experience, leaving potential buyers inspired to learn more.

Alpine Park’s exceptional efforts were acknowledged at the 2022 Calgary BILD Awards, receiving recognition for the best website, best marketing campaign, and best brochure.

Results

Excitement, Awareness, and Thriving Development

Our digital marketing endeavors yielded impressive outcomes, meeting the objectives of generating excitement, building awareness, and facilitating lead generation for Alpine Park. Search ads achieved double the standard click-through rate and contributed to 41% of all website conversions. Custom display ads reached over 12.9 million impressions, achieving four times the standard click-through rate.

Within just six months, more than half of Alpine Park’s initial phase lots were sold, and the development continues to flourish. The project stands as a testament to the successful communication of Alpine Park’s vision, engaging potential buyers, and driving growth.

Alpine Park