Brevy

Stand out in a crowded fridge.

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READ THE CASE STUDY

Brewsters Brewing Company

Brewsters Brewing Company has been making craft beer for over 30 years. With the market demand for “something other than beer” continuing to grow exponentially, Brewsters wanted to expand their product offering and create their own line of craft vodka sodas (using real fruit) that could be enjoyed by all.

Services Provided

Naming
Branding
Messaging and copywriting
Packaging design
Social media strategy & style guide
Promotional assets
Website design and development
Taste-testing

Challenge

Brewsters weren’t the first to create a cocktail in a can, so our creative needed to stand out from the crowd in store fridges. We also needed to come up with a unique and memorable brand name to stick in the minds of shoppers, a social media strategy to help put the brand’s best face forward and marketing materials to bring it all to life.

Solution

Brevy is a combination of Bevy and Brew (for Brewsters). Put them together and boom, you’ve got Brevy. When designing the can packaging, we wanted to make sure that shoppers could easily tell which fruit flavours were in each can as they stood freezing in the cooler section of their local liquor store. Each flavour was then given a unique “has anyone ever…” story, written in Brevy’s own quirky tone of voice. Brevy’s website and social media presence carry through the same playful vibe and fun brand identity that make you want to crack one open for a good time.