Hempalta

READ THE CASE STUDY

Who is Hempalta?

Hempalta is using agricultural technology to release the natural strength and versatility of hemp, dramatically improving how we make the things that we need. Hemp is an incredibly sustainable material. It is 100% biodegradable, recyclable and reusable. Hempalta is taking what would have been considered waste in the hemp farming process, and giving it a second life. Their driving force is to build something meaningful that leaves a lasting positive impact on the world. Hempalta approached Flipp with a powerful purpose and high aspirations; they needed a new brand identity that would help them get there.

Services Provided:

Strategy

Vision Fest Program

Creative

Logo and brand identity
Brand messaging and copywriting

Goal: Create a modern brand that will stand the test of time.

Hempalta produces premium hemp products for a wide-range of industries including concrete reinforcement, pet care, garden care, food preservation, and hemp-infused products. It was important that their brand would resonate with both the hemp community (farmers and industry), as well as potential investors and retailers. It needed to convey a modern, but also timeless appeal that would stand the test of time.

Key insight: “above all, hemp is strong”.

The new brand was formed around the insight that “above all, hemp is strong”. Focusing on the concept of strength allowed us to create a brand that conveys all of the ways in which hemp is strong, from its versatility and durability to the strength of the hemp community.

The final logo is bold and representative of Hempalta’s ag-tech background, while the colour palette and chosen imagery keep the brand approachable and rooted in nature. The brand positioning statement was crafted to communicate Hempalta’s brand mission in a concise and compelling way: “Using the strength of hemp to empower the planet”. This statement is the rallying cry that speaks to Hempalta’s purpose and how this brand will leave its mark on the industry and on the world.